VIMEDA Branding & Packaging

Brand Design
Packaging Design
Implementation

Vimeda produces and distributes medical self-tests for the analysis of your physical condition. These tests can be easily completed at home, without any previous or special knowledge. The evaluation of the personal test results is conducted anonymously and can be retrieved online through a convenient-to-use front end interface. We developed Vimeda’s new branding approach, as well as the packaging design for the self-test products. Our target was to create a remarkable and coherent design language for the different products, in order to achieve a clear differentiation from competitors, and a complete brand appearance. The minimalistic icons and the color codings help to guide the customer and support the understanding of thematic connections between the single self-tests. The result of our creative development process is a puristic and modern design which marks a new reference in the sector of medical product packaging.

Vimeda GmbH / 2015

Brand Design
Packaging Design
Implementation

Vimeda produces and distributes medical self-tests for the analysis of your physical condition. These tests can be easily completed at home, without any previous or special knowledge. The evaluation of the personal test results is conducted anonymously and can be retrieved online through a convenient-to-use front end interface. We developed Vimeda’s new branding approach, as well as the packaging design for the self-test products. Our target was to create a remarkable and coherent design language for the different products, in order to achieve a clear differentiation from competitors, and a complete brand appearance. The minimalistic icons and the color codings help to guide the customer and support the understanding of thematic connections between the single self-tests. The result of our creative development process is a puristic and modern design which marks a new reference in the sector of medical product packaging.

Vimeda GmbH / 2015