What makes products true heroes?

…For established companies, start-ups and project managers who are passionate about innovation.

Our design approach is human-centered, pivoting around the needs of human interaction and perception. We develop tangible product experiences from visions, values and beliefs, which are tailored to our client’s mission and purposeful to the users. In times of transformation we look for design solutions based on a holistic and profound understanding of strategy, production, user experience and cultural context. With our network we offer our clients a 360° design support, which takes product experiences as well as their brand perception to the next level.

Curious?

WHAT WE CAN DO FOR YOU:

Whether you are exploring new business fields or starting up a business endeavor as an new innovative company, we support you and your team with research, ideation, concept designs and a “reality check”. Where digital meets the tangible product, we have a track record in collaborating on creating differentiating and unique product experiences for hardware and hardware related service design.

For Start-Ups and project owners inspired by innovation.

From co-developing your product portfolio up to co-creating product concepts and visions, we support our clients in encountering and pitching new business opportunities.

To increase brand recognition, we work hand in hand with marketing teams on Brand design and a Design DNA carrying overarching brand values. In ideation workshops we help evaluating use cases for innovative technologies, services and materials.

For in-house Marketing, Strategy and Design teams.

We are your fast moving, agile and creative companion used to closely work with in-house designers, marketing, engineering and sourcing teams – all around the world.

Where details matter and designs are defined by the quality of their execution, we have developed tools and processes to support you throughout the full product development from first sketches to communication materials.

For everyone who is serious about bringing a new product to market.

Whether you are exploring new business fields or starting up a business endavour as an new innovative comany, we support you and your team with research, ideation, concept designs and a “reality check”. Where digital meets the tangible product, we have a track record in collaborating on differentiating and unique product experiences for hardware and hardware related service design.

For Start-Ups and project owners inspired by innovation.

OUR SERVICES ARE YOUR BENEFITS

+ Agile deliveries
+ Highly experienced team
+ Minimal overhead
+ Always scouting latest trends
+ Strategic thinkers
+ Human-centered design
+ Pushing the envelope
+ 360° design services
+ Premium production data creation
+ Latest manufacturing know-how
+ Digital & Analogue
… and more

OUR 360° DESIGN SERVICES

For over more than a decade we have continuously increased the sophistication, agility and efficiency of our design services. With our tools we are able to accompany you through every step of the design process.

CONCEPTS & VISIONS

HARDWARE DESIGN

PORTFOLIO & BRAND STRATEGY

COLOR & MATERIAL RESEARCH

UI / UX DESIGN

SOURCING & IMPLEMENTATION

PACKAGING DESIGN

PRODUCT VISUALIZATIONS

CONCEPTS & VISIONS

Not every project has to be intended for immediate market launch. We also work with our clients to develop future scenarios that react to relevant sociotechnological topics. We then derive logical and sustainable innovations and product concepts, which can be depicted in a variety of ways, ranging from virtual studies to functioning prototypes. We therefore provide transfer services, which, taking into account the defined prerequisites, transfer the developed visions into a concrete form and thus initiate our customers’ internal decisionmaking processes.

Drawing and sketching on the computer
HARDWARE DESIGN Mockup und Modellbau

HARDWARE DESIGN

With the highest attention to detail we develop product concepts, ideas and design on a strategic level as well as support the implementation process until launch-readiness. With our people-centric design focus we combine functionality, shape, materials, technological and cultural trends by pushing the envelope of the established. Our designs are solutions that come with identity and relevance for the given purpose, carrying core values of their related brands and segments. We are fluent in Engineering and Marketing and Strategy, working as consultants, extension of in-house design teams and mature development partners. For our clients we provide first concept sketches and production-ready Class-A surfaces for engineering . We are mixing digital and analogue design tools right from the start to keep our development work as lean and agile as possible. For us the true quality of a design concept shows when you launch a product.

PORTFOLIO & BRAND STRATEGY

Evolution vs. revolution. Starting with the status quo, we investigate our client’s profile in terms of the brand and the product portfolio, as well as their relevance to the needs of specific target groups. This can be used to derive development plans, which can be both adjusting in the sense of an evolution and radical in the sense of a revolution. We draft design guides and provide support in the definition of the portfolio planning and/or product divisions to position your brand and products sustainably and to establish an individual design language.

BRAND DESIGN PORTFOLIO & BRAND STRATEGY

COLOR & MATERIAL RESEARCH

In order to achieve targeted positioning and differentiation of products in terms of target groups and portfolio segments, we develop well-founded materials, surface and colour concepts. Trend analyses and cooperation with trend scouts serve as the basis for developing product concepts that are not necessary based on shortterm tendencies but have timeless aesthetics and therefore facilitate sustainable product cycles.

HARDWARE ENGINEERING

When conceiving design solutions, we consider the construction in terms of quantitative and qualitative aspects of the housing structure. We take responsibility for our solutions and develop concrete approaches to discuss feasibility studies and supply chains with potential manufacturers. Clear ideas for project implementation help to keep the time to market launch as short as possible and to achieve the best possible quality. In addition to concept development, we take on tasks ranging from preliminary design and specification to the delivery of tool-ready data sets.

DESIGN DNA

By design DNA, we mean the forward-looking definition of all differentiating characteristics and points of contact between product or service systems and their users. A company’s brand values and competencies are conveyed macroscopically and microscopically through the product design language that emerges from the design DNA and ultimately made formally concrete. Instead of a “mixed salad”, we work with our clients to develop a sharpened, consistent and synergetic overall picture of the respective product range, which should by no means be rigidly conceived. The elements of the design language defined therein give both entry-level solutions and hero products an identity-creating connection, whereby marketing activities can have a positive impact on the components of the product portfolio. Based on global or local change processes and the resulting trends, the design DNA, its status quo and any necessary evolution must always be reflected upon and, if necessary, realigned. It provides orientation – both internally and externally – removes arbitrariness and biased discussion from the decision-making processes and ensures that users make a conscious decision.

UI / UX DESIGN

Increasingly high-performance hardware solutions and growing acceptance of digital interfaces require constant rethinking in the area of user interfaces. Considering ergonomic and technological requirements, we develop innovative and user-friendly design solutions that sustainably enhance the product experience. Increasingly important product feature, such as successful UI implementation, can draw the user in emotionally and improve brand perception.

SOURCING & IMPLEMENTATION

We support our customers in the implementation and planning of their development plans by selecting suitable suppliers as well as carrying out an iterative process of manufacture-specific adaptations. Our CAD specialists generate tooling and prototyping-capable 3D data in common exchange formats. We can deal with strict structural specifications and create high quality surfaces in accordance with the design specifications. We always keep feasibility and cost-efficiency in mind. This is a prerequisite in order to be able to live up to our claim right down to the result.

PACKAGING DESIGN

We develop packaging solutions and monitor their implementation right through to finalisation. Our service ranges from the conceptualisation and design of specific individual solutions or special editions to complete packaging series. We define pack sizes, materials, production and coating procedures as well as handling, tooling and artwork data and specify the concepts down to the last detail. Taking into account CI specifications, USPs and target groups, we develop individual design solutions that set themselves apart clearly at the POS and communicate their products in a targeted way.

PACKAGING DESIGN visual

PRODUCT VISUALIZATIONS

With the aid of the latest tools, we are able to generate design layouts through to photo-realistic renderings that serve as a preview of the product to be developed and that can be used for your internal communication or for marketing purposes at a later date. Our areas of specialisation include: product animations, still shots, lifestyle shots, visualisations of assembly concepts, process visualisations and operating instructions as well as quick start guides.

LET’S CONNECT →

What makes products true heroes?

…For established companies, start-ups and project managers who are passionate about innovation.

Our design approach is human-centered, pivoting around the needs of human interaction and perception. We develop tangible product experiences from visions, values and beliefs, which are tailored to our client’s mission and purposeful to the users. In times of transformation we look for design solutions based on a holistic and profound understanding of strategy, production, user experience and cultural context. With our network we offer our clients a 360° design support, which takes product experiences as well as their brand perception to the next level.

Curious?

WHAT WE CAN DO FOR YOU:

Whether you are exploring new business fields or starting up a business endeavor as an new innovative company, we support you and your team with research, ideation, concept designs and a “reality check”. Where digital meets the tangible product, we have a track record in collaborating on creating differentiating and unique product experiences for hardware and hardware related service design.

For Start-Ups and project owners inspired by innovation.

From co-developing your product portfolio up to co-creating product concepts and visions, we support our clients in encountering and pitching new business opportunities.

To increase brand recognition, we work hand in hand with marketing teams on Brand design and a Design DNA carrying overarching brand values. In ideation workshops we help evaluating use cases for innovative technologies, services and materials.

For in-house Marketing, Strategy and Design teams.

We are your fast moving, agile and creative companion used to closely work with in-house designers, marketing, engineering and sourcing teams – all around the world.

Where details matter and designs are defined by the quality of their execution, we have developed tools and processes to support you throughout the full product development from first sketches to communication materials.

For everyone who is serious about bringing a new product to market.

OUR SERVICES ARE YOUR BENEFITS

+ Agile deliveries
+ Highly experienced team
+ Minimal overhead
+ Always scouting latest trends
+ Strategic thinkers
+ Human-centered design
+ Pushing the envelope
+ 360° design services
+ Premium production data creation
+ Latest manufacturing know-how
+ Digital & Analogue
… and more

OUR 360° DESIGN SERVICES

For over more than a decade we have continuously increased the sophistication, agility and efficiency of our design services. With our tools we are able to accompany you through every step of the design process.

Drawing and sketching on the computer

Not every project has to be intended for immediate market launch. We also work with our clients to develop future scenarios that react to relevant sociotechnological topics. We then derive logical and sustainable innovations and product concepts, which can be depicted in a variety of ways, ranging from virtual studies to functioning prototypes. We therefore provide transfer services, which, taking into account the defined prerequisites, transfer the developed visions into a concrete form and thus initiate our customers’ internal decisionmaking processes.

HARDWARE DESIGN Mockup und Modellbau

With the highest attention to detail we develop product concepts, ideas and design on a strategic level as well as support the implementation process until launch-readiness. With our people-centric design focus we combine functionality, shape, materials, technological and cultural trends by pushing the envelope of the established. Our designs are solutions that come with identity and relevance for the given purpose, carrying core values of their related brands and segments. We are fluent in Engineering and Marketing and Strategy, working as consultants, extension of in-house design teams and mature development partners. For our clients we provide first concept sketches and production-ready Class-A surfaces for engineering . We are mixing digital and analogue design tools right from the start to keep our development work as lean and agile as possible. For us the true quality of a design concept shows when you launch a product.

BRAND DESIGN PORTFOLIO & BRAND STRATEGY

Evolution vs. revolution. Starting with the status quo, we investigate our client’s profile in terms of the brand and the product portfolio, as well as their relevance to the needs of specific target groups. This can be used to derive development plans, which can be both adjusting in the sense of an evolution and radical in the sense of a revolution. We draft design guides and provide support in the definition of the portfolio planning and/or product divisions to position your brand and products sustainably and to establish an individual design language.

In order to achieve targeted positioning and differentiation of products in terms of target groups and portfolio segments, we develop well-founded materials, surface and colour concepts. Trend analyses and cooperation with trend scouts serve as the basis for developing product concepts that are not necessary based on shortterm tendencies but have timeless aesthetics and therefore facilitate sustainable product cycles.

When conceiving design solutions, we consider the construction in terms of quantitative and qualitative aspects of the housing structure. We take responsibility for our solutions and develop concrete approaches to discuss feasibility studies and supply chains with potential manufacturers. Clear ideas for project implementation help to keep the time to market launch as short as possible and to achieve the best possible quality. In addition to concept development, we take on tasks ranging from preliminary design and specification to the delivery of tool-ready data sets.

By design DNA, we mean the forward-looking definition of all differentiating characteristics and points of contact between product or service systems and their users. A company’s brand values and competencies are conveyed macroscopically and microscopically through the product design language that emerges from the design DNA and ultimately made formally concrete. Instead of a “mixed salad”, we work with our clients to develop a sharpened, consistent and synergetic overall picture of the respective product range, which should by no means be rigidly conceived. The elements of the design language defined therein give both entry-level solutions and hero products an identity-creating connection, whereby marketing activities can have a positive impact on the components of the product portfolio. Based on global or local change processes and the resulting trends, the design DNA, its status quo and any necessary evolution must always be reflected upon and, if necessary, realigned. It provides orientation – both internally and externally – removes arbitrariness and biased discussion from the decision-making processes and ensures that users make a conscious decision.

Increasingly high-performance hardware solutions and growing acceptance of digital interfaces require constant rethinking in the area of user interfaces. Considering ergonomic and technological requirements, we develop innovative and user-friendly design solutions that sustainably enhance the product experience. Increasingly important product feature, such as successful UI implementation, can draw the user in emotionally and improve brand perception.

We support our customers in the implementation and planning of their development plans by selecting suitable suppliers as well as carrying out an iterative process of manufacture-specific adaptations. Our CAD specialists generate tooling and prototyping-capable 3D data in common exchange formats. We can deal with strict structural specifications and create high quality surfaces in accordance with the design specifications. We always keep feasibility and cost-efficiency in mind. This is a prerequisite in order to be able to live up to our claim right down to the result.

PACKAGING DESIGN visual

We develop packaging solutions and monitor their implementation right through to finalisation. Our service ranges from the conceptualisation and design of specific individual solutions or special editions to complete packaging series. We define pack sizes, materials, production and coating procedures as well as handling, tooling and artwork data and specify the concepts down to the last detail. Taking into account CI specifications, USPs and target groups, we develop individual design solutions that set themselves apart clearly at the POS and communicate their products in a targeted way.

With the aid of the latest tools, we are able to generate design layouts through to photo-realistic renderings that serve as a preview of the product to be developed and that can be used for your internal communication or for marketing purposes at a later date. Our areas of specialisation include: product animations, still shots, lifestyle shots, visualisations of assembly concepts, process visualisations and operating instructions as well as quick start guides.

LET’S CONNECT →